Batya Stepelman approached me for branding and a website for her newly founded company, WallTawk, a wallpaper boutique and design consultancy. They specialize in wallcoverings and wall décor, and represent independent designers and artists- those that are established as well as those who are up-and-coming.
I had a lot of fun developing her logo and colors, trying to incorporate some of her favorite styles of wallpaper she carries, while still sticking to the feminine vibe she wanted to portray.
The organization was previously known as Summer Scholars, and wanted a new name to convey that they are a year-round academic program offered in schools. They wanted something fresh, clean and fun that would appeal to the students, parents, and board members alike.
As a team, we came up with the new color scheme and logo, as well as a complete letterset of business cards, thank you cards, letterhead and envelopes. Once the brand had re-launched, we worked together to incorporate their new look and feel into their 2015 annual report.
St. Anne's Episcopal School recently re-branded their website, and wanted their print marketing materials to match. Working within their new brand guidelines, I have helped develop and implement it into the print side of their marketing. It started with designing their quarterly newsletter, and is getting updated through their signage, school handouts, and more.
American Sentinel University
I was hired to work with American Sentinel University, a healthcare focused online university educating working professionals, to help with some academic infographics. They were in need of a visual way to explain their practice experience programs, options to pay for school, and how their general education classes are formatted.
Working within their brand guidelines, I created three unique infographic charts to be used online, in emails, and in print throughout their online education courses.
Karen Rubin Photography
I was approached by Karen Rubin Photography for a re-brand. She had a strong and timeless logo for her portrait photography business, designed originally by EnZed Design, but as she was wanting to focus less on family portraits, and more on newborn photography she wanted something that would portray that to her clients.
After some initial design concepts, she ultimately wanted to keep something very similar to her existing brand. I softened the colors to a more neutral palette, and incorporated a delicate set of baby footprints to use not only in her logo, but also as an alternative branding icon.
Once the logo and branding elements were finalized, I worked closely with Karen to develop and re-brand her marketing materials. This included her business cards, letterhead, envelopes, thank you cards, certificates, moving postcards, and beyond.
Colorado Education Association
I worked with the Colorado Education Association on their Facebook campaign #MoreThanAScore, to help spread awareness and education the public on the statics of how much time is spent preparing sutdents for testing versus actual teaching.
Worked closely with the UX team at Charter Communications to overhaul the organization and development of television networks logos for the Charter Spectrum web and mobile application. I was responsible for gathering official network logos, working with brand guidelines to create vectors and validate they work with light and dark backgrounds, and creating sizes for the various application they would be used for.
Take your Spectrum TV experience with you! Use your device as a TV to watch 43 live channels everywhere, and more than 150 live channels when connected to your Charter home WiFi network. You can also download your favorite movies and TV shows and watch them on the go, everywhere—even without a network connection.
For the Trade
Furniture Row started a program for interior designers to offer them a discount for using their products in their designs. I was tasked to put together the branding they would use nationwide, including the logo, branding guidelines, and membership cards.
Denver Mattress Hospitality
Denver Mattress Hospitality is the hospitality division of Denver Mattress, selling to hotels, universities, and the recreation vehicle industries. Their need for eye-catching marketing materials was a must, and our team branded and rolled out the collateral needed for their sales team. This included the sell sheets, brochures, business cards, and packaging.
During my employment with Furniture Row, I was responsible for all the digital promotional content - animated banner ads, landing pages, online promotions, and everything in between. This included the initial design concept of the digital promotion, executing all assets across the website through our CMS, and working with the individual buyers and in-house photo studio to determine which pieces would be advertised during each promotion.
As an Editorial Intern at Spitfiregirl Design, I scheduled out, designed and developed the weekly blog posts. The topics ranged from design inspiration, home décor, to fashion.